Ahh...the newsletter! Is writing for it and editing it a joy or burden for you? Is it an effective means of communication for your congregation members or a waste of time? And how often is often enough?
How often does your church send out a newsletter? We have been sending ours out every other week for years, but given both the amount of information we are now able to get out quickly via email and Facebook, and the amount of time and work that goes into producing and distributing a newsletter, I've been considering the possibility of reducing our distribution to once a month. A few years ago, we began offering an electronic version of our newsletter in lieu of a mailed hard copy, and roughly half of our membership has opted for that version. That cut down on some of the work of publishing and a little bit of the cost. Even so, it's still a lot of work, and I wonder if it's worth it.
I would love to hear from people who do a newsletter only once a month - pros and cons? And I would especially love to hear from anyone who helped a congregation transition from a twice-monthly newsletter to a monthly - how did that go? And if any of you have made a choice to continue doing a newsletter every other week (or even weekly?) even in the face of quick electronic dissemination of information, I'd love to hear your perspective as well.
This week, Muthah+ is our only respondent:
When I started out in ministry, we were doing the church newsletter on mimeograph. So you can guess about my level of technological expertise. I think that the frequency of newsletters often depends upon the size of your church and the level of technological ability within the congregation. If your congregation is fairly technological, I would say go for electronic communication in whatever way works for your folks. I just spent lunch today talking with a parishioner who was talking about Cloud access etc., and quite frankly I didn't even know what she was talking about. BUT if your folks do, USE IT!! Communication is the name of the game in the present age. If you can get it out on people's Iphones, go for it.
At the same time I know that most of our congregations have enough Luddites in them that a once a month communique is sufficient enough. You will always have to produce something for people to hold in their hand for those who are not computer savvy. I am also enough of a retired cynic to know that people often do not read them no matter what you do.
Once a month...once a week? How do you keep up with congregation members? Please share your thoughts...and please, send some questions to us at email@example.com
May you live in God's amazing grace+